Rob Flaherty, deputy campaign manager and head of digital for the 2024 Harris presidential campaign, published his own account of what the unreleased DNC post-election autopsy should have concluded, according to The Bulwark. Said Flaherty: "My biggest lesson from the 2024 election is that tactics don't add up to a brand, and a brand is the most important thing in politics today. Without a brand that people genuinely feel is connected to your candidate's deeply held beliefs, your tactics will add up to nothing." Flaherty also said Biden "never should have run for re-election in the first place."